We’re excited to get the goss on this new range! Could you tell us a little about TheySkin?
The concept for TheySkin is something that has been playing on my mind for a long time. I have have been working with clients who are transgender, non-binary and still working it out for themselves for over 7 years now, which was my initial introduction to the unique needs of people who undergo significant physical and emotional changes for me. They can quite often have a lot of changes happening to their bodies and minds. Often, they don’t know what to do about it and struggle to find products and services tailored to their specific needs. It has been deeply rewarding for me to have a positive impact during their journeys.
A close family friend’s teenage daughter identifies as non-binary and so do some of her friends. Through her, I experienced how confusing and unsatisfactory, the world of skincare, tailored to either male or female stereotypes, has been. This is when I realised we could help make this community less confusing. People that don't identify with a gender deserve to be comfortable using a skincare that is specifically designed for their skin needs, and this is what TheySkin is all about.
Tell us about how this range is perfect for those with a non-binary front of mind?
Everyone is unique, and everyone's skin is unique. This is also true for those who are non-binary. TheySkin was designed not to fit into classical male/female perceptions of skin, it doesn't have any feminine scents or masculine branding, or other product features that we tend to associate with one of these two well-defined markets. Ensuring that TheySkin didn’t conform to any gender stereotypes, as well as being suitable for a range of skin types, hormone levels and stages of life, was of the utmost importance when formulating the initial collection. We focused on creating a cosmeceutical skincare range with high quality nutritious ingredients that also protect the skin to help deliver premium skincare suitable to a range of needs.
This concept is new to many, how do you think it will be helpful for gender stereotypes?
It's difficult to find something that is right for you in a world where most products, packaging and advertisements expect you to fit into a specific box. Those who don’t fit into these socially accepted categories can feel confused or even ostracised when searching for products that suit their individual requirements. TheySkin strives to create a brand that is totally inclusive and suitable for everyone, even if you don’t know who that is yet.
Let me give you an example. We are very mindful that terms such as ‘beautiful or handsome’ have a distinct male/female connotation, and this is why we avoid these. The same is true for the appearance of our products - they don’t represent typical male or female attributes. But there is more to TheySkin than being yet another unisex product. We carefully listened to the desires of non-binary and providing a range of products that is dedicted to them, as opposed to simply ‘neutral’ was very important for us. As a result, TheySkin is one of the very first products, globally, that supports the rise of more than the two established male/female stereotypes.
Could you tell us about what kind of ingredients you use in They Skin and why?
Working in the industry for so many years has provided me with the expertise of what works best for certain skin conditions and the knowledge of which ingredients are essential for the skin to function optimally. I have sourced the highest quality ingredients and created custom made formulations that are cruelty free, vegan friendly and sourced within Australia (kind to you, the environment and Aus!). One of my personal favourites from our initial collection is the Turmeric Latte Masque. The yellow clay masque's main ingredient, curcumin powder, is the most powerful active compound extracted from the dried root of the turmeric plant. It works wonders on the skin drawing out toxins and superfluous fat while hydrating and nourishing at the same time.
What are the benefits of using TheySkin?
TheySkin’s products are made up of a unique composition of ingredients, and as such they create a unique skin impact. Regularly using TheySkin will ensure that the skin remains hydrated, protected and has the chance to repair itself where needed. Tailored to, but by no means exclusively of benefit to, non-binary, TheySkin offers skincare solutions previously not available. Beyond the actual product qualities, we also wanted to make sure that the products are subtle enough but also dedicated enough to provide new levels of confidence to our customers. Expect a product experience of highest convenience, from online ordering straight to your door to the daily skin routines and experiences. We will complement our products with an educational platform to ensure that finally the skin-related questions of non-binary are answered.
Will They Skin have a few signature products? If so, what are they?
As I mentioned Turmeric Latte Masque is one of my faves but the hero product, which is a must have in everyone's skincare routine, is the Beta For You. It is the best defence for your skin! Helping skin immunity with an incredible formulation to combat everyday toxins and environmental damage, which includes; Beta glucan, hyaluronic acid, niacinamide, zinc and Australian finger lime caviar extract.